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TRAVELER NEWS
Travel agencies vs. Internet travel sites
Travel agencies vs. Internet travel sites
Portland, March 22, 2002 Corporate travel managers and agencies
alike are hearing the phrase, I can find lower fares on the
Internet from their business travelers. However, Internet
studies conducted by TOPAZ International Ltd. For various corporations
from May through December 2001, demonstrate that travel agencies
are still out performing Internet travel sites when using comparable
search criteria and booking the same itinerary.
While researching fares generated by travel agencies vs. those
found on Internet travel sites, TOPAZs statistics indicate
the traditional bricks and mortar agencies found fares
that averaged $170.00 USD per itinerary less than fares offered
for the same itineraries on Internet sites. These findings resulted
in overall savings exceeding 20 %.
Internet sites used in the studies included Travelocity.com, Expedia.com,
Orbitz.com, Cheaptickets.com and various airline specific Web sites.
Corporations and business travelers continue to have a very
worthwhile relationship with their designated travel agency,
stated Valerie Estep, president of TOPAZ International. Based
on our findings, while the Internet travel sites may initially seem
like a viable path, a managed travel program combined with the designated
agency overall provides the business traveler with lower options.
TOPAZ found lower fares on the Internet less than 7 percent of
the time while conducting their research. This also illustrates
that 93 percent of the time the designated agencies were able to
match or offer a lower fare for the same itinerary.
When a business traveler claims to find a lower fare on the
Internet, it is often outside the parameters of the travel policy
or is not available when the traveler attempts to purchase the ticket,
states Estep.
Lower Internet prices were often a result of:
- Using connections instead of non-stop flights.
- Using off-line connections involving a change of carrier at
the connecting point.
- Itineraries with two or more stops in each direction.
- Flights departing six or more hours from the original requested
departure time.
- Use of alternate airports.
TOPAZ International Ltd., based in Portland, OR, is an airfare
auditing, benchmarking and statistical information firm specializing
in the use of knowledge and technology to reduce travel costs for
business.
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